The world is all about the professionals and the specialists. The moment you start doing something general, like a general physician, that’s when you know you are doing something wrong. You need to be a specialist in a particular industry to make sure that you are the best.
And not just that. Once you are the best, you also make sure that the clients that you serve get the best results. Because that’s what it’s all about – serving the clients.
The reason why people hate companies is because most of these companies are generalists. They try to do everything and fail to deliver exceptional results for anything.
By being a specialist, you charge more, sure, but you also deliver exceptional results which makes the whole thing worth it.